According to Thorn-Brooks, curated sets have the power to show customers how all el-ements - the floor, wall, mosaic and countertop - can “combine together in one harmonious whole room visual.” Customers have the option of shopping by color, look, room or style. Thorn-Brooks added, “An additional fea-ture is the ability to visually install the desired product into the photo vertically, horizontally or diagonally.” Daltile’s Stylizer has the exclusive capability of giving users access to a wide range of curated sets. Whichever method the consumer chooses, they can virtually test out any of the brand’s tile, stone, mosaic or coun-tertop products in their room of choice. Users can visualize products either by uploading a photo of a room in their home, or by using a sample room pro-vided by Daltile. HOW IT WORKS The Stylizer can be accessed on any mobile device, laptop or desktop com-puter, and its functionality remains constant across all of these devices. BY LIAM GALLAGHER RETAIL & CONTRACT BENEFITS Some of the many possibilities for a user of Daltile’s Stylizer: Pictured here is the same kitchen with two completely different looks. “Our job is to take consumers by the hand and successfully guide them through the se-lection process, ensuring they pick the product that is right for their personal taste, application, and budget,” she said adding that Daltile aims to ensure that retailers, contractors and end users all experience success with their products. Paij Thorn-Brooks, vice president of marketing at Daltile, explained that most people don’t go through the pro-cess of selecting tile very often. Designed to simplify the shop-ping experience for retailers and end users alike, this visualizer offers the unique feature of linking to curated sets chosen by experts at Daltile. TECHNOLOGY Stylizing & Simplifying Shopping Daltile’s Stylizer sets consumers up for success with curated collections Last October, Daltile introduced a new digital product visualizer - the Daltile Stylizer.
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